Business is booming for Burberry. In the last quarter of 2011, they reported strong trading thanks to their popularity in some of the key markets around the world. In the last three months of 2011, they showed revenues that were up 21%, with strong performances in hot cities like Paris, Hong Kong, Beijing and London.
While their growth was only 4% in the Americas, they showed booming growth in Asia Pacific markets of over 36%. Angela Ahrendts, the chief executive, said that the amazing sales are due to the brand’s targeting of flagship markets and digital technology. As she said, “Looking ahead, we remain focused on executing our proven core strategies to achieve long-term sustainable growth, while staying mindful of the challenging macro environment.”
Burberry is careful about the placement of its stores, with six new locations opening in cities like Paris and Sao Paulo and with new locations in economically growing areas like Brazil. They also have 10 million fans on their Facebook page and have said that social media has played a large part in their success.
Approximately 65% of Burberry’s total business is focused in 25 key markets around the world.
In other news for potential investors, in the hedge fund industry in the UK, Asia-Pacific seems to currently be the region that is faring well.