The Middle East is getting involved in horse racing. How so? In recent news, the Qauari investment group Qipco is the title sponsor of the British Champions Series.
Champions Series Set
The Champions Series is hoping to become the leading horse racing organization in the world, and securing a title sponsor was an important part of this ambitious goal. Karl Oliver, the chief executive of the Series explained how Qipco’s involvement would help them to reach their goal. With their involvement, the British Champions Series will include 35 races in five categories with a climax at Ascot in October.
Royal Sponsorship
is an investment group owned by six brothers who are all members of the Qatari royal family. Oliver explained why the union is such a good one. As he said about Qipco, “They share the same values and vision as we do, they’re looking to establish themselves internationally and improve their profile. They see the British Champions Series as a great platform but they also understand horse racing.”
Horse Racing Plans
The plan is to have 35 races over 28 days which will include a clear finale at Ascot with the British Champions Day. The races will be covered by various organizations, with the BBC covering 19 races and Channel 4 covering 16.
The deal between the British Champions Series and Qipco states that Qipco will be the official partner for three main events: the opening day of the series at the Guineas Festival, the Sussex Stakes at Goodwood and the final day at Ascot.
Other sponsors, Oliver explained reassuringly, will still have their pull as well. The deal with Qipco is, at this time, for two years.