Kate Middleton has done it again. Coined the “Kate Effect” she has been elevating certain designers to new heights simply by wearing their designs.
Zara Reaping the Benefits
One floral tulip dress in particular, by High Street label Zara has been going crazy. A line-up of famous people from Olivia Palermo and Denise Van Outen to Elen Rivas and Rebecca Ferguson have been seen in the identical floral tulip dress recently.
The dress has completely sold out and has since been removed from the store’s website. Even before Kate came on the scene, wearing a £49.95 blue polyester Zara dress just one day after her wedding, this Spanish fashion brand was doing pretty well. Now, however, after the £69.99 floral outfit hit the stands, women haven’t been able to get enough of the design.
Opening Up Internationally
This April a store opened in Australia at the new Westfield in Sydney and shoppers apparently bought up 80% of the stock within three minutes of the stor opening! A second store then opened in Melbourne last month and one Australian fan was quoted as saying about the Zara label,
“Thank God, we won’t be a third-world fashion country any more.”
One the same day last week, socialite Olivia Palermo was spotted at the front row of the Stephane Rolland Haute Couture show in Paris in the dress as was Spanish model Elen Rivas coming out of the London Mayfair Hotel.
Zara Moving Into Even More Locations
Zara is working full steam ahead. The Spanish owner of Zara, Inditex, is the world’s largest fashion chain. They have been opening 12 stores a week this year and plan to expand across South Africa, Taiwan and Peru to make their “fast fashion” accessible to all. They have plans to open 120 stores in China and to bring a Zara website to the U.S. market soon as well.