Marks & Spencer is launching a new department – and new parents will want to take notice. They are trying to grab market shares from rivals like Mothercare. This week, they will begin trading from their dedicated M&S Baby areas in nine of their stores and will be starting an online push as well.
They have eight brands that they will be selling including Avent, Baby Bjorn and others.
As M&S childrenswear director Stephani Chen said, “We already have a very strong clothing offer for toddlers, but this is about extending that to a more comprehensive range for parents and mums-to-be. This is a trial and we could fairly quickly roll it out to more stores.”
The offerings will include maternity clothing and nursery furniture. As Chen said, “There is a bit of a baby boom and this is an opportunity for us to create a nursery destination in store and online.”