Here is an interesting business idea. Pops supplies high-end restaurants, stores like Selfridges and events like Wimbledon with alcoholic ice lollies. They are raising new funds and plan to double in size. They plan to sell almost 500,000 lollies this year and hope to double that next year with supermarket deals.
Flavor choices include a £5 champagne with 4.3% ABV, a Moscow Mule and the non-alcoholic versions like Apple and Elderflower.
They are working with celebrities like Miley Cyrus in marketing campaigns. They just took part in an event with Uber. Uber bought 35,000 lollies from them to promote their taxi app’s food delivery service.
Co-founder James Rae owns 75% of the firm with his schoolmate Harry Clarke. As Rae said, “We were in the Balearics when we came up with the idea. We wanted a quality product. We use real strawberries where our competitors would use artificial flavours. Our Classic product contains half a glass of champagne.”