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Unmade Is Making It Big

If you’ve always wanted your own specially knit clothing item – but you don’t sew – you’ll now be able to have it. Unmade, the high-tech knitwear brand with a store in London’s Covent Garden, now has the software for kitting your chosen garment with the click of a button.

They have recently secured backing from Net-a-Porter backer Carmen Busquets and their technology means that you can design your scarf or outfit on a computer and have it knitted within 48 hours.

The brand just opened on Floral Street and will soon be selling at department store Selfridges. Founded by Royal College of Arts students Ben Alun-Jones, Hall Watts and Kirsty Emery, Unmade is certainly making it so far.

As Ben Alun-Jones told WWD, “What we’re trying to do is a new approach to made-to-order. If you don’t want to wait three to six months for something to be made, your local production becomes not only desirable but also more economical as well. So we’re making everything in London, at Somerset House, which is more affordable. We’re also shifting the focus from ‘Buy this now’ to having us involve you in the process and make it more personal. And because everything is made to order, we use the best materials because we’re not making in bulk. And we know if it breaks, it’ll cost us more. So we use the best quality so as not to create unnecessary cost.”