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Pippa Middleton Become Dassi Bikes Ambassador

We all know that Pippa Middleton doesn’t just have a great body because of genetics; she is an athlete who works hard to accomplish the goals she has. Now, Dassi Bikes is recognizing those accomplishments, tapping her as its ambassador.

At the Bike Show which takes place at the ExCel center in East London, Dassi just launched their first “totally made in Britain high performance cycle” and, as Dassi’s founder Stuart Abbott said, “We are talking to her about standing up for British manufacturing and riding more events.”

Middleton chose a Dassi for her 3000 mile bike race across America in July of 2014. Abbott launched Dassi in 2011.